About
Building the future of
enterprise CRM
I help organizations turn their Salesforce investments into competitive advantages — through architecture, AI, and clear thinking.
I'm Shariff Dahlan — a Salesforce architect based in the United States with over 15 years of experience designing and delivering enterprise CRM solutions. My work spans public sector agencies, Fortune 500 companies, and high-growth technology firms.
I specialize in M&A integration — the messy, high-stakes work of merging Salesforce orgs after acquisitions. It's where most integrations fail, and where I've developed the methodology that became SchemaSync.AI.
I hold 10+ Salesforce certifications, am a certified Toastmasters Communicator, and write regularly on enterprise CRM, AI, and the future of service operations. My book, Service Intelligence, is available at serviceintelligencebook.com.
Areas of Expertise
Salesforce Architecture
Service Cloud, Sales Cloud, Experience Cloud, and custom platform development at enterprise scale.
M&A Integration
Org consolidation strategy, schema mapping, and data migration across complex enterprise mergers.
AI & MCP
Building AI-native Salesforce solutions using Claude, MCP servers, and agentic workflows.
Public Sector
Government and regulated industry deployments with compliance-first architecture.
Field Service
End-to-end Field Service Lightning implementations for complex, distributed workforces.
Speaking & Writing
Toastmasters Communicator. Author. Speaker on enterprise CRM, AI, and service intelligence.
Career Milestones
2026
Published Service Intelligence — the definitive guide to enterprise service operations.
2025
Founded SchemaSync.AI — AI-powered Salesforce M&A schema mapping platform.
2022
Led org consolidation for multi-billion dollar public sector merger across 3 Salesforce orgs.
2019
Achieved 10th Salesforce certification. Became go-to architect for Field Service Lightning.
2017
First enterprise Salesforce implementation — Service Cloud for a 500-agent contact center.